An Individual Differences Approach in Designing Ontologies for Efficient Personalization [chapter]

Nikos Tsianos, Panagiotis Germanakos, Marios Belk, Zacharias Lekkas, George Samaras, Costas Mourlas
2013 Studies in Computational Intelligence  
This article discusses the potential role of cognitive individual differences in the context of designing ontologies for personalization on users' characteristics. The theoretical framework of the proposed approach is derived from the long tradition of psychometric testing, incorporating implications from the field of differential and cognitive psychology. The current state of the identification and systematization of mental abilities is depicted, with additional emphasis on the constructs of
more » ... rking memory and cognitive style, on which a proposed ontology is based upon. Also, a summary of previously conducted relevant empirical work is presented, providing support to the notion of introducing personalization into educational and commercial websites. To that end, the main argument of this work is that the enrichment of ontologies with cognitive factors may lead to efficient personalization and measurable benefits for users.
doi:10.1007/978-3-642-28977-4_1 fatcat:xrh7vljyqjarhaukhja4pxinrm