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Figure 1 : Mapping of the GOP ontology for the PacMan game. Abstract Game design and development activities are increasingly relying on the analysis of gamer's behavior and preferences data. Various tools are available to the developers to track and analyze general data concerning acquisition, retention and monetization aspects of game commercialization. This is good enough to give hints on where problems are, but not to enable a precise diagnosis, which demands fine-grained data. For this kinddoi:10.1109/sbgames.2014.28 dblp:conf/sbgames/AlbuquerqueRCSF14 fatcat:wttali4w7nfk5jaqcfav4ef2ku