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Suggesting a framework for innovation management in the industry of wellness tourism and spas
African Journal of Hospitality, Tourism and Leisure
The issue of developing experience innovations in the field of tourism in general and in the industry of wellness tourism and spas in particular, is of crucial importance in today's competitive business environment. The analysis of innovations might be approached from two perspectives i.e. demand (consumer experience) or supply (business offering). This article adopts the latter approach without neglecting the former, implying a hybrid approach. The article's focus is on consumers-drivenfatcat:b3iy5szhh5gypha5opsszh4hnm