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Identifying Modes of User Engagement with Online News and Their Relationship to Information Gain in Text
2018
Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18
Prior work established the benefits of server-recorded user engagement measures (e.g. clickthrough rates) for improving the results of search engines and recommendation systems. Client-side measures of post-click behavior received relatively little attention despite the fact that publishers have now the ability to measure how millions of people interact with their content at a fine resolution using client-side logging. In this study, we examine patterns of user engagement in a large,
doi:10.1145/3178876.3186180
dblp:conf/www/Grinberg18
fatcat:65nrfw52crcnro52n5o77j4sji