This paper is the literature review of different concepts, ideas, approaches, research findings and management practices of different businesses and companies. The paper takes a triple bottom line approach, defining sustainability in business as a balanced progress towards green, social and economic performance, social justice and environmental quality. Intensively read all these articles and many carefully followed by creating a brief review of each of them. These articles contain the critical

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... analysis of different sustainability tools and techniques used by different business managers to create environmental values in marketing, product development, community relations and other functions of the business. In-depth knowledge and a clear understanding of these articles are crucial to green sustainable business practice research. This research paper can draw sustainable business practitioners' attention towards sustainable business investment practices in their future management roles.