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US consumer purchasing decisions and demand for apparel
Journal of Fashion Marketing and Management
Purpose -The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characleristics. Design/methodology/approach -A two-step procedure was utilized to model, estimate, and analyze purchasing decision and consumer demand for nine apparel products (male shirts, shorts, jeans and slacks and female slacks, skirts, shorts, dresses and jeans). This study is based on a survey conducted by the Americandoi:10.1108/13612020510620759 fatcat:hb3tjsmazvd4fi4gey7e3eaqu4