Indonesia is the most populous country in Southeast Asia, which makes it one of the countries with the largest market in Southeast Asia. In line with rapid technological advances, Indonesia has become an easy target for companies engaged in technology such as food delivery application service providers such as GrabFood. The findings of this study are expected to contribute to the advancement of science in the future, particularly in fields related to customer loyalty factors such as perceived

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... lue, various food choices, price, trustworthiness, design, and convenience, as evidenced by the varied attitudes toward food delivery apps. This study is a causal study, and the research technique is a quantitative method utilizing SPSS data processing. Data was gathered via questionnaires sent to 130 respondents based on specified characteristics, including men and women aged 18-60 years old residing in Surabaya who had used GrabFood at least twice in the previous six months and if they were currently using the GrabFood application.