The question of privacy attracts a growing interest not only among lawyers and politicians, but is also becoming the focus of attention for economists. However, private data are difficult to evaluate and no typical market for the turnover of such data exists yet. The individual valuation of privacy also poses major problems. The authors of the study have undertaken the task of assessing how and if valuations of such data differ depending on whether we want to protect or sell our data. Tests

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... ied out by the authors lead to the conclusion that the readiness to protect information (measured as the percentage of respondents who do not decide to sell data) is higher than the economically equivalent and having the same effect (data protection) readiness to buy back data that have been shared before.