An attempt was made to study the adoption status of concentrate feeding and to identify factors affecting its adoption in India through primary data collection from 360 dairy farmers. The study revealed that majority of the respondents had not adopted this practice, followed by full and partial adoption in the study area. Further, the study also pointed out that about 21 per cent farmers adopted concentrate feeding since 3-6 years, while about 19 per cent farmers had adopted the practice from

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... 9 years. The adoption status revealed that there was highly significant difference across the states for concentrate feeding in dairying. Multinomial logit model depicted the Chi-square value of 144.84 indicating that the model was highly significant (p<0.001). The study suggested that researchers and extension experts need to make farmers more aware about the benefits of concentrate feeding to improve productivity in the dairy sector. Further, the scientists have to analyse the problems of dairy farmers and find suitable solutions for higher diffusion and adoption at field conditions by participatory technology generation and transfer approach with adequate representation of farmers so that their feedback can be taken into consideration.