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Research addressing the micro-foundational theoretical entity of customer engagement (CE) has proliferated in recent years. In parallel, the macro-foundational theory of service-dominant (S-D) logic is thriving. While the fit of CE/S-D logic has been recognized, insight into this theoretical interface remains tenuous, as explored in this paper. We develop an integrative, S-D logic-informed framework of CE comprising three CE foundational processes, which are required (for customer resourcedoi:10.1007/s11747-016-0494-5 fatcat:nhcajaviajg6hdnyh6zmjgakne