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The cost of textbooks has continued to increase with significant financial effects on students in higher education. Although many faculty express a desire and willingness to adopt and create open textbooks (and OER generally), few actually do. To better understand this gap between attitudes and practices, this phenomenological study builds upon the findings of a survey of faculty members at a large, nationally-ranked, high-research-activity university in the U.S. and uses in-depth interviews todoi:10.5944/openpraxis.12.1.987 fatcat:bvj4v7mnnzcmfmgpx557tozf6m