Product Development of Les Merveilleuses LADURÉE Cosmetics and Customer Experience

Shoichi Kobayashi
2015 Science Journal of Business and Management  
LADURÉE, a French manufacturer of high-grade Western confectioneries, and ALBION, a Japanese manufacturer of high-grade cosmetics, collaborated to develop and release a new cosmetic product series. These products became popular in the stagnant Japanese cosmetic industry. This study analyzed these products from the viewpoint of Bernd H. Schmitt's customer experience marketing. Consequently, each module was found to possess a high level of customer experience, which was a primary factor in the
more » ... ry factor in the series' popularity.
doi:10.11648/j.sjbm.s.2015030201.17 fatcat:cchqvayjnfglla66lxgfdv64ui