Corporate Cultural Responsibility and Shared Value in the Banking Sector. An Explorative Study in Italy

Valentina Martino, Stefano Scarcella Prandstraller
2018 Communication Management Review  
This paper aims to explore the emerging trends and strategic approaches promoted by Italian banks in the field of corporate cultural responsibility and communication. Based on a multi-case study approach, the research focuses on both the policies and operational activities carried out in the last decade by some of the most innovative players in the field of corporate arts management and communication, promoting an innovative logic of social sharing and stakeholder engagement around banks' art collections, events and digital platforms.
doi:10.22522/cmr20180129 fatcat:4usb4bhop5b2vhpc4dvayfdxii