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Arabian Journal of Business and Management Review Marketing Communication through Social Media: A Exploratory Case Study of SME's in Pakistan

Omer Mm
unpublished

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https://web.archive.org/web/20180417213849/https://www.omicsonline.org/open-access/marketing-communication-through-social-media-a-exploratory-case-study-of-smes-in-pakistan-2223-5833-1000141.pdf

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It needs to be investigated if SME's in Pakistan are accustomed to usage of internet. It is emphasized that major economies of the world are getting a sizeable contribution from E-Commerce. This study shall explore the penetration of E-commerce and readily acceptance or otherwise of E-commerce in SME's Pakistan. How SME's are increasing revenue, reducing cost and adoption of E-commerce as their business strategy.
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Citation

Omer Mm. "Arabian Journal of Business and Management Review Marketing Communication through Social Media: A Exploratory Case Study of SME's in Pakistan."