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Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach
2021
Wireless Communications and Mobile Computing
Considering the increasing importance of user experience and the influence of gamification techniques in the online business environment. This research explores the antecedents and outcomes of user experience in the context of website features. We proposed a multimediation conceptual framework integrating several constructs to test the user response about online gamification. This study used PLS-SEM to measure the direct and mediating relationship among hedonic features and utilitarian features
doi:10.1155/2021/3213981
fatcat:zctjol72hfavlmwfhdnlacabj4