The success of female entrepreneurs Batik need hard work, self-efficacy, innovation and ambition behavior. The purpose of this research is to find out the role of self-efficacy and innovative behavior towards the success of female entrepreneurs Batik in Bojonegoro. This research uses descriptive and quantitative analysis research design. The population in this research are all female batik entrepreneur in Bojonegoro. The sample collection technique has been carried out by using non-probability

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... ampling in which samples are determined based on certain criteria in accordance with the research purpose. The numbers of samples are 32 respondents. The Data collection techniques has been done by using questionnaires and conducting interviews. The obtained data are analyzed by using Partial Least Square (PLS) which is the equation model of Structural Equation Modeling (SEM) which is based on components or variants. The results of the research show that: self efficacy gives influence to the success of female batik entrepreneurs. Self-efficacy gives influence to the innovative behavior of female batik entrepreneur. Innovative behavior gives influence to the success of female batik entrepreneurs, Self-efficacy gives indirect influence to the success of female entrepreneurs through the mediator i.e. innovative behavior.