Albert Schweitzer once remarked, "Example is not the main thing in influencing others. It is the only thing." How true that is in so many spheres, but particularly so in the health professions. Former Queen's University vice-dean of medicine Dr. Robert Maudsley observed that, of the four fundamental components of medical education – planned and organized curriculum, structured experience, role modelling and the learning environment – role modelling is considered the most important, by far, by medical school deans.1