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Enhancing User Privacy in Adaptive Web Sites with Client-Side User Profiles
2008
2008 Third International Workshop on Semantic Media Adaptation and Personalization
Web personalization is an elegant and flexible process of making a web site responsive to the unique needs of each individual user. Data that reflects user preferences and likings, comprising therefore a user profile, are gathered to an adaptive web site in a non transparent manner. This situation however raises serious privacy concerns to the end user. When browsing a web site, users are not aware of several important privacy parameters i.e., which behavior will be monitored and logged, how it
doi:10.1109/smap.2008.32
dblp:conf/smap/KoliasKAKK08a
fatcat:5abta45tonehjjsl7nlqggtic4