Shopping is an activity in which a consumer browses the available goods (or) services presented by one or more retailers with the intent to purchase suitable selection of them. It may be considered a leisure activity as well as economic one. The shopping can be classified into some categories (i,e) Home shopping, Party shopping, window shopping, Social shopping, Grocery shopping, Impulse shopping, Item shopping, Online shopping, Treaty shopping. But the researcher only focused on hedonic

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... g. Hedonic shopping is a positive experience when consumers made shopping activity. It is possible to all kind of income people. At present the consumer's shopping attitude will be changed day by day according to the product quality, attractive packaging, free offers, new innovations, wide range of products, prices etc. They prefer not only the best one but also the thing that make them happiest through online advertisement. Online advertising also called online marketing (or) Internet advertising (or) web advertising, is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers. People prefer a product through the impact of advertisement given by online. Hence the online advertisement influences the consumers for adoption of hedonic shopping. Therefore the present study concentrates on the Attitude of consumers towards hedonic shopping with special reference to online advertisement.