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The Influence of Affect on Beliefs, Preferences, and Financial Decisions
2011
Journal of Financial and Quantitative Analysis
Recent research in neuroeconomics suggests that the same brain areas that generate emotional states are also involved in the processing of information about risk, rewards and punishments. These findings imply that emotions may influence financial decisions in a predictable and parsimonious way. Our evidence suggests that affect -generated either by exogenous manipulations, or endogenously by outcomes of prior actions -indeed matters for financial risk taking, and that it does so by changing
doi:10.1017/s0022109011000123
fatcat:shhn4jdlmzhi7fogru43emy2cu