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On Perfume Advertisement in Film Art during the Digital Age
2016
Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
unpublished
Preserved Fulltext
With the development of the digital age, Advertisement from static to dynamic, from dominant to recessive, film as an effective means of advertising communication,it has its own unique artistry and aesthetics. Embed perfume advertisement into the film's plot, combine the visual experience, smell experience the emotional experience together, to achieve the communication effects silently.
doi:10.2991/icadce-16.2016.212
fatcat:bowpmsecxfcs7pglptpbukybx4