Consumers' Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania

Iulia C. Muresan, Rezhen Harun, Felix H. Arion, Anca Monica Brata, Ioan Aurel Chereches, Gabriela O. Chiciudean, Diana E. Dumitras, Camelia F. Oroian, Olivia Paula Tirpe
2021 Agriculture  
The COVID-19 pandemic affected consumers' behavior worldwide. This paper aims to analyze consumers' sustainable food behavior during the COVID-19 pandemic. The research was based on an online survey during May–October 2020 among 859 Romanian consumers. Principal component analysis and cluster analysis were employed to group the consumers based on their behavior. Furthermore, the binary-logistic regression was used to identify the socio-demographic profile of the identified groups. Based on the
more » ... luster analysis, the consumers were grouped into three main groups: indifferent, pro-environment protection, and health concerned. The results indicate a positive attitude towards sustainable food behavior. Consumers' attitude towards sustainable food choice is mainly influenced by age and education level. The study offers valuable information for future public policy and marketing campaign regarding sustainable food behavior.
doi:10.3390/agriculture11111050 doaj:e452821ae92043a6a390bf3dbf5dab37 fatcat:g6ppe52idrab3ad2gwrpklhtje