Internet Archive Scholar

Culturally Customizing Websites for U.S. Hispanic Online Consumers

Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
2008 Journal of Advertising Research  

Preserved Fulltext

fulltext thumbnail
Digitized Microfilm
https://archive.org/details/sim_journal-of-advertising-research_2008-06_48_2/page/224

The Internet Archive has digitized a microfilm copy of this work. It may be possible to borrow a copy for reading.

doi:10.2501/s0021849908080264 fatcat:glo2ffu2tzgwhkvlmpbjv2irse
Citation

Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack. "Culturally Customizing Websites for U.S. Hispanic Online Consumers." Journal of Advertising Research 48.2 (2008) 224-234