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We discuss the benefits and limitations of modern merger simulation analysis from an academic perspective. The first part of our exposition focuses on game-theoretical issues and provides insights from experimental economics. In the second component we explore choices to be made in the empirical implementation. * We thank Peter van Bergeijk, Barry Ickes and Margaret Slade for their valuable suggestions.doi:10.2139/ssrn.869737 fatcat:fbl5btx2g5hatoanlk5tqnyupm