Globalisation has given Indian consumers the opportunity to choose from a wide range of products. Indian Handicrafts are unable to make their desired market impact on the consumers due to competition with the industrial products. The research is a case study about the preferences of domestic consumer for handicraft, done for the turn-wood lac-ware of Channapatna. Channapatna is a small township tucked between two metropolitan towns of Mysore and Bengaluru of Karnataka, India. It is well known

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... r the handicraft of turn-wood lac ware like toys, home decorative and corporate gifts and so on. The paper consolidates the choices made by the consumers and analysis of the preferences. The data were collected through a questionnaire in Bengaluru and analysed to interpret the possibility of preferences in handicraft. The paper intends to give a market perspective to designers for their handicraft interventions.