Need and Importance of Tourism Marketing in Northern India

Meghna Aggarwal
unpublished
Introduction In modern times, there is large scope of tourism. According to one of the experts in the simple definition tourism is what related to tourists and also that services which are related to tourists. The definition provided by the UN, tourist is a person that stays more than one day and less than a year at a place other than their principal place. This definition includes commercial and business trips, but trips associated with military personnel, diplomats, immigrants and students do
more » ... nts and students do not. World Tourism defines tourism which refers to all those activities and places outside their usual environments. According to world tourism definition tourism refers to all those activities of individuals which go to places outside of their usual environment for a period of less than one year and for leisure, work or other purpose. Thus the range of tourist goes far beyond from trips to vacation and spend only a few days to visit friends and relative or to visit attractive places. The World Tourism Organization (WTO) defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year, for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited". Persons whose duration of visit is less than 24 hours are called "Same Day Tourists" or "Excursionists". India also follows the same definition of the tourist. As against the recommendation of collecting the data on international arrivals, India collects data on Foreign Tourists Arrivals (FTAs) because the data on arrival of non-resident Indians are still not available. Elements of Tourism There are certain elements or ingredients of tourism. They are the fundamental attractions of tourism. They are. Pleasing Weather Fine weather with warm sun shine is one of the most important attractions of any tourist place. Particularly good weather plays an important role in making a holiday pleasant or an unpleasant experience. Tourist from countries with extremes of weather visit sea beaches in search of fine weather and sunshine. Due to this many spas and resorts along the sea coasts come into existence. In Europe, countries like Italy, Spain and Greece have developed beautiful beach resorts. There are many such resorts along the coasts of Mediterranean sea India, Sri Lanka, Thailand Indonesia, Australia, Philippines and some other countries have beautiful sea beaches with fine weather are best examples where weather has played a prominent in attracting tourists. In some countries hill station resorts' have been developed to cater the needs of tourists. The best example for this is Shimla. Abstract Tourists is person who travels to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year, for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. The present study was based on primary as well as secondary data. Secondary data was collected from various journals, magazines, websites etc. Primary data was collected through a structured questionnaire. The questionnaire was administered to 600 domestic and foreign tourists visited North Indian States namely, Punjab, Haryana, Himachal Pradesh, Rajasthan, Chandigarh and Delhi. Based on average opinion of the selected respondents, it is cleared that respondents showed maximum preference to tourist places are easily accessible to potential tourists, opportunity to preserve the region's historical and natural sites from tourists' generated revenue, shifting of partial tax burden from local residents to tourists, learn keenly about flora and fauna.
fatcat:kezjpye575dfbopkkvvjulrnx4