Resumen Los adultos mayores, quienes son una población en crecimiento en Colombia y el mundo, están usando cada vez más interfaces webs y otras tecnologías digitales.Este artículo reporta un estudio exploratorio que identificó las experiencias e interacciones con doce adultos mayores, con quienes se realizó un grupo focal o una prueba de usabilidad y entrevista. Además de identificar tipos de contenido en la web de los adultos mayores (en su orden son: salud, entretenimiento -música-, y

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... ), se detectó el aprendizaje vicariante o por imitación. Al observar una persona similar realizando actividades, el adulto mayor como observador también percibe la capacidad de ejecutarlas por imitación (autoeficacia). Abstract Older adults, who are a growing population in Colombia and the world, are using more often web interfaces and other digital technologies. Although there are several references about how to create usable and accessible web interfaces, they focus on perceptual limitations. One of the factors of disability in older adults are the cognitive limitations, such as memory problems, which are the main factor that reduces accessibility. This article is a report of an exploratory study that identified the experiences and interactions with 12 seniors, who participated in a focus group or a usability test and interview. In addition to identifying types of content in the web of the older adults (in their order are: health, entertainment -music-, and news), the authors detected vicarious learning or by imitation, which is a core social cognitive process that can generate greater accessibility. By observing a similar person conducting activities, the elderly as an observer also perceives a capacity to perform them by imitation (self efficacy).