A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is application/pdf
.
Semiotic Approach to Globalization: Living in a World of Glocal Things
2018
Journal of Cyberspace Studies
unpublished
This paper is an effort to discuss the concept of glocalization from a semiotic point of view. In order to carry out a semiotic analysis of globalization or glocalization, first globalization needs to be defined from a semiotic perspective. Therefore, first an explanation of globalization and glocalization in semiotic terms is provided. Some believe the ongoing process in the world cannot be best described as globalization and it should be called glocalization. According to this approach, the
fatcat:f52oyjhyczhiphkemxskanwui4