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The impact of climate information on milk demand: Evidence from a field experiment
2016
Food Policy
It has been suggested that carbon labelling of food, on voluntary or non-voluntary basis, could reduce emissions of greenhouse gases. However, there is limited empirical evidence on the influence of such labels on consumer purchases. The purpose of this study was to investigate whether voluntary carbon labelling affects the demand for milk. A randomized field experiment was conducted in 17 retail stores in Sweden, where a sign provided consumers with qualitative information about the carbon
doi:10.1016/j.foodpol.2015.11.002
fatcat:5ekudwwaf5cdtppb3gpc23vura