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Assessing the differentiated contribution of city resources to city brand image
2015
Tourism & Management Studies
Intense competition among tourism destinations has forced tourism managers to use all their available resources in comprehensive strategies to improve their place image, including city managers who are looking to create a distinctive, strong city brand image capable of attracting tourists. The main objective of this paper is to assess the contribution of cultural heritage, events, tourist attractions and infrastructure to the development of cities' brand image. A sample of Spanish tourists who
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