PAN describes its survival in the Indonesian political contest, especially in political contest in North Sumatra. This is because of the party's efforts to build a political image continuously in the community, either during general elections or after it. In a variety of political events, PAN also shows its existence as an open party that is fighting for nationalism and religiosity. Imaging political strategies performed by PAN is an attempt to maintain the existence of the party.PAN's ability

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... o build the imagery toughen the PAN's survivability in the political scene in North Sumatra since 2005 until now. In some regions, PAN succeeded to put its representatives in the Parliament, for example in Toba Samosir, PAN won one seat and in Nias PAN also won one seat. This also proves the success of PAN imagery using media to people out of Islam, because the majority of people in Tobasa and Nias are Christians. Even in South LabuhanBatu regency, PAN won 11 seats.