Interest Analysis of the Financial Technology-based Applications Usage during the COVID-19 Pandemic in Soloraya
Advances in Economics, Business and Management Research
Currently, people face the phenomenon of the rapid development of digital technology. The public has started implementing a payment system that uses electronic means of financial technology or fintech. That changes the transaction habits to be more practical and convenient. The digital transformation, which is rapidly developing, becomes more urgent in the conditions of the COVID-19 pandemic because many activities have become very dependent on digital services, including fintech. The fintech
... dustry has helped financial transactions, particularly during large-scale social restrictions (PSBB) in Indonesia. The fintech payment system has facilitated and supported public transactions, and it is helpful for individuals, micro, small, and medium enterprises (MSMEs). Hence, the purpose of this study is to examine the factors that influence the public interest in using OVO financial technology-based applications during the COVID-19 pandemic in the Soloraya region. The testing model used in this study was the Technology Acceptance Model (TAM). This research targeted the users of the OVO digital payment service living in Soloraya. The sampling technique used was a non-probability sampling technique with incidental sampling method and using Google form. Meanwhile, the data of this research was primary data gathered from questionnaires distributed online. From a total of 140 questionnaires received, the researcher could process 124 only. The results showed that the price and income factors had a significant positive effect on using the OVO applications. In contrast, the factors of satisfaction, benefit, and convenience did not significantly affect the interest in using OVO during the COVID-19 pandemic.