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Tel: +30 1 7275225 Fax: +30 1 7275214 In e-commerce, the role of trust becomes vital for establishing and maintaining customer relationships. Drawing from established theoretical work on trust and relationship marketing, this paper synthesizes a series of trust constructs, determinant variables and trust building processes, and proposes a framework for the formation of trust in customer-business relationships. The framework is conceptualized in the context of an electronic servicescape, wheredoi:10.1007/bf01409420 fatcat:qq432w2cu5h4tercbqzzmcvf44