Customer Segmentation using Machine Learnin

Patel Monil
2020 International Journal for Research in Applied Science and Engineering Technology  
In recent years, every e-commerce enterprise focuses on Customer Relationship Management(CRM) to provide the better services to the customer as compared to their competitors. Building a better relationship with customer help the enterprises in increasing profit and customers retention and satisfaction. It is necessary for enterprises to identify the potential customers in the market by mining the customer data to gain profitable insight. One of the efficient way to identify the different
more » ... he different customer characteristics is by applying clustering analysis. In this paper, different clustering approach has been presented in order to segment the customer and apply the different marketing strategies accordingly. The possibility of hybrid combination of clustering algorithm can outperform individual model has also been discussed.
doi:10.22214/ijraset.2020.6344 fatcat:2dzlw6avfzaiplj2c7lqgowsne