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Web site design is critical to the success of electronic commerce and digital government. Effective design requires appropriate evaluation methods and measurement metrics. The current research examines Web site navigability, a fundamental structural aspect of Web site design. We define Web site navigability as the extent to which a visitor can use a Web site's hyperlink structure to locate target contents successfully in an easy and efficient manner. We propose a systematic Web sitedblp:conf/icis/FangCHYS06 fatcat:uxeluiwgsbcndlc6i47wjjfi4u