Management Mechanism of Marketing Development Risks for Chinese International Contractors in Saudi Arabia

C. Wang, T.R. Huang, Y. Liu
2016 Proceedings of the 2016 5th International Conference on Civil, Architectural and Hydraulic Engineering (ICCAHE 2016)   unpublished
KEYWORD: Saudi Arabia construction industry; Marketing development risk; Risk management mechanism ABSTRACT: For achieving the aim of long-term success in executing the "Going-out" strategy, it is essential for Chinese international contractors to manage marketing development risks accurately, effectively and lastingly. A management mechanism and detailed procedure for marketing development risks was developed and applied in Saudi Arabia construction market. Furthermore, marketing development
more » ... eting development risk register was identified, following by risk analysis including risk importance prioritization and comparative analysis. Accordingly, risk response plan was detailed in response actions according to the project practice attached with necessary risk contingency plan. It could serve as an example for Chinese international contractors to improve risk management mechanism and enhance risk control performance.
doi:10.2991/iccahe-16.2016.122 fatcat:zl4otyf7xbc23isjmyzhi2qzmi