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International Journal of Communication
Journalists tend to serialize political scandals and publish scandalous information bit by bit instead of all at once in a single news article. Disseminating scandalous information in a serialized way may affect readers' perceptions of the scandal and the politicians involved in it independently of the information that is conveyed. To test this assumption, an experiment was conducted. All participants were exposed to identical scandalous information. However, the form of presentation-exposurefatcat:xur6yqdykbaxxluutyobvfqpwu