A simple and cost-effective optical sensing system based on quinizarin fluorescent dye (QZ) for the selective and reversible sensing of CH3COO− anions is reported. The anion binding affinity of QZ towards different anions was monitored using electronic absorption and fluorescence emission titration studies in DMSO. The UV-visible absorption spectrum of QZ showed a decrease in the intensity of the characteristic absorption peaks at λ = 280, 323, and 475 nm, while a new peak appeared at λ = 586

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... after the addition of CH3COO− anions. Similarly, the initial strong emission intensity of QZ was attenuated following titration with CH3COO− anions. Notably, similar titration using other anions, such as F−, Cl−, I−, NO3−, NO2−, and H2PO4-, caused no observable changes in both absorption and emission spectra. The selective sensing of CH3COO− anions was also reflected by a sharp visual color change from bright green to faint green under room light. Further, the binding was found to be reversible, and this makes QZ a potential optical and colorimetric sensor for selective, reversible, and ppb-level detection of CH3COO− anions in a DMSO medium.