FIGHTING COVID-19 WITH TECHNOLOGY AND INNOVATION, EVOLVING AND ADVANCING WITH TECHNOLOGICAL POSSIBILITIES

NAVLEEN KAUR, SUPRIYA LAMBA SAHDEV, VAIBHAV CHATURVEDI, DHRUV RAJAWAT
2020 INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN ENGINEERING & TECHNOLOGY  
Various sectors have seen tremendous growth after Covid 19 breakdown. Covid 19 has dramatically changed the way we live and work. It has changed the way business used to run in the past. After outbreak of this pandemic and lockdown in various countries, there has been number of businesses which have moved from offline mode to online mode. The utmost affected businesses were those which run only through offline mode and where the transition from offline to online is not possible. Most of the
more » ... nesses today are trying to go online where this transition is possible. It is said that 'Necessity is the mother of all inventions'; businesses are coming out with innovative ways to grow and excel. The businesses which have gained the most include OTT (Over the Top) platforms such as Netflix, Amazon Prime, Hotstar etc. Movies are being released directly on these platforms now, which were earlier released on theatres and multiplexes. Lockdown has forced cinema, to down shutters in the wake of pandemic. For film industry to run its business, it must release movies on OTT platform. OTT platform is flourishing whereas multiplexes are tumbling because of the pandemic. Fighting Covid-19 with Technology and Innovation, Evolving and Advancing with Technological Possibilities http://www.iaeme.com/IJARET/index.asp 396 editor@iaeme.com The other businesses which boomed are the e-commerce companies such as flipkart, amazon, and grocery online supermarkets such as grofers, big basket etc. as people now prefer to buy online instead of going to the market as a precautionary and safety measure. This is leading to increase in sales of e-commerce companies. This ecommerce boom is affecting offline retail stores. Reliance has launched its online store JioMart in wake of this, taking the advantage of perfect timing. Videoconferencing platforms such as MsTeams, Zoom, Google Meet, Webex etc. are helping people and businesses to remain connected and work from home during lockdown. Education Technology companies such as Amity Future Academy, Byjus, Coursera, Udemy etc. are making online teaching a new normal. We are truly becoming a Digital World after the advent of Covid-19. This paper explores the technological trends during Covid-19 pandemic.
doi:10.34218/ijaret.11.7.2020.039 fatcat:blyt4bjerfee7a75qbbkdqtlj4