Mass media -media, namely television, radio, newspapers, magazines, are essentially the same providing a mass audience with social information the same time vary in the way it is delivered. The newspaper is a printed word, radio is speech and sound, television is an organic "triad": word, sound and image. Since the image has a similarity to the displayed object, and the conventional sign does not, then the natural verbal language is usually referred to as conditional sign systems, and the image

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... to unconditional ones. Поскольку изображение обладает сходством с отображаемым объектом, а условный знак -нет, то естественный словесный язык принято относить к условным знаковым системам, а изображение -в безусловным.