THE JOURNAL OF GLOBAL DRUG POUCY AND PRACTICE Using the Theory of Planned Behavior to Predict Alcohol Consumption among College Students on Game Day
This study examined the utility of the Theory of Planned Behavior (TPB) in predicting alcohol consumption on game day among college students. Data were collected from a random sample of 740 college students who completed an anonymous online survey. Survey items assessed participants' motivations for consuming alcohol and the total number of drinks consumed on game day. With the exception of Perceived Behavioral Control (PBC), each of the TPB constructs was statistically significant in
... ficant in predicting alcohol consumption. Behavioral Intentions to drink alcohol on game day predicted behavior. Intentions, in turn, were predicted by Attitude Toward the Behavior and Subjective Norm constructs. The TPB proved useful in explaining alcohol use on game day with college students. However, the applicability of the PBC construct within the TPB model remains in question. Additional research with more effective PBC measures is needed before more definitive statements can be made concerning the TPB's efficacy in predicting college student alcohol consumption on game day.