SrTiO$_3$, a quantum paralectric, displays a detectable phonon thermal Hall effect (THE). Here we show that the amplitude of THE is extremely sensitive to stoichiometry. It drastically decreases upon substitution of a tiny fraction of Sr atoms with Ca, which stabilizes the ferroelectric order. When even a lower density of oxygen vacancies turn the system to a dilute metal, one the other hand, THE is drastically amplified. The enhancement exceeds by far the sum of the electronic and the phononic

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... contributions. We explain this observation as an outcome of three features: i) heat is mostly transported by phonons; ii) the electronic Hall angle is extremely large; and iii) there is substantial momentum exchange between electrons and phonons. Starting from Herring's picture of phonon drag, we demonstrate that a quantitative account of the enhanced THE can be achieved. Thus, phonon drag, hitherto detected as an amplifier of thermoelectric coefficients, can generate a purely thermal transverse response in a dilute metal with a large Hall angle. Our results reveal a hitherto unknown consequence of momentum-conserving collisions between electrons and phonons.