With the advent of Web 2.0, new forms of journalism arose, paving the way for the implementation of computational and automatization processes in all aspects of mass communication. As such, chatbots have already been adapted in the news media platforms bringing forward a series of issues and effects upon journalistic narrative, content and professional practices. This paper presents the role of chatbots and their characteristics, discusses the application of different types of chatbots in the

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... ws media and presents a theoretical overview of the advantages and disadvantages regarding their adaptation in journalism, as well as key ethical concerns connected to the emergence of this new journalistic narrative.