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Ethics audit as a marketing instrument and its potential for organic farming
Demand for organic foods is growing quickly but remains to be a relatively small segment of the food market. In order to increase the market share there is important role in an effective and smart marketing communication. According to many researches consumers are mostly interested in additional ethical attributes in organic food producing. Organic food farmers' ability to earn profit from experience marketing according ethical values in organic food production is rather weak. At the same timefatcat:tpwmv6b3lzci5czv3punq3krhm