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KnE Social Sciences
This research empirically tests and analyzes the creation of innovation through superior business capabilities and entrepreneurial networks to enhance the marketing performance of micro, small and medium-sized confection enterprises in Semarang City. This research takes 100 respondents as its samples using an incidental sampling technique. The respondents are owners/management of confection businesses. The data are collected using questionnaire and analyzed by employing descriptive techniquedoi:10.18502/kss.v4i6.6631 fatcat:mkkapfygjzffzgwcn5x5fitvfq