Developing the Green Supply Chain Management Model of Yang in Cinere Company

Hashem Moazzez, Javad Azizi
2016 Mudīriyyat-i ṣan̒atī  
organizations in order to capture sustainability and competitive advantage need to pay attention to environmental issues throuoghout their supply chain. By decreasing costs, improving image and being protected against environmental laws it can lead to organizational competitive advantage. Current research has been done investigating the relationship between green supply chain and capturing copetitive advantage in small and medium enterprises (SMEs) in cinere company. In its first phase, after
more » ... vestigating the relationships between green supply chain and capturing copetitive advantage, the Model of Yang et al. (2013) was selected and developed in aspect of internal green practices. The result showed significant corelation between these two. In second phase, using a combined method of DEMATEL and ANP the priority of green supply chain practices was investigated. As a result, among practices, internal green practices and among indicators, organizational culture possessed the highest priority and importance.
doi:10.22059/imj.2016.60660 doaj:ebd219d4413040aca51bc5c84839e8e1 fatcat:boibpsoolrf55kt222wtkfhnru