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The interaction between universities and business in the field of innovation is practically relatively simple and straightforward, but at the same time requires careful construction of complex processes. All these processes of interaction are directly related to people and the organization. The term "stakeholders" applied only to employees of the enterprise, but due to the current changes, it has acquired a social orientation. The term is now common in many scientific publications. It can bedoi:10.2478/czoto-2021-0018 fatcat:p5nbxdjaenczbjkkraa6t6disu