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Discursive Analysis of Tourism Advertisements
2019
Proceedings of the International Conference of Social Science
unpublished
Language serves an important part to transfer message on advertisement to the readers. The language used has its own features in order to be able to capture the readers' attention. Therefore this research was done in order to investigate three main problems on the tourism advertisement, namely (1) how is the features of the advertisements, (2) how is organization of the advertisements, (3) What is the purpose of the advertisement? The data used are qualitative data taken from hotel
doi:10.4108/eai.21-9-2018.2281167
fatcat:uzaaqsrxyred5kl2xtcfqovxda