With the advances in internet technology and connectivity, computers and mobile devices have become primary competitors of a television set due to their ability to download, stream, store and play back all forms of media from small video clips to entire TV shows and TV series while providing the user the option to do it almost anywhere anytime. Versatility and mobility advantages provided by these devices are beginning to attract a lot of users away from television sets and towards these

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... who now prefer to watch movies and other TV shows on these devices instead of their television sets. Consequently global television sales are currently experiencing a downward trend. However, there are other reports that show that even though overall global television sales are declining; in some parts of the world particularly emerging economies television market is experiencing quite an opposite trend. Here television sales are increasing as higher numbers of users begin to be able to afford new television sets as a result of increasing per capita income. Also often due to slow internet speeds and affordability of internet connected devices in these economies, television sets still reigns supreme as the primary entertainment device for watching media. Through a survey of television market of an emerging economy namely Karachi, Pakistan this research tries to gauge the general trend and present stage of television industry life cycle in emerging economies.