The article considers the technology of enterprise potential management in the coordinate system of organizational development. The built model of organizational support requires consideration of factors that are common to all its components. In particular, when making local decisions in the centres of responsibility associated with a particular component of the system. Organizational development of the enterprise is largely associated with the phase of the life cycle of the enterprise. Each of

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... the components of the system of sets of organizational support for the rationalization of the potential of the enterprise is active throughout the life cycle of the enterprise. But the onset of the final phase of development is a sign of the absence or weakness of the mechanism built at the enterprise for the development of creative initiatives in the management of enterprise potential. It is substantiated that the parameters of the model of organizational support of rational realization of enterprise potential require quantitative parameterization, especially for making informed decisions related to capacity management by phases of the enterprise life cycle.